Search engine marketing
We design and build your site to maximise your natural search ranking. We can help you build link equity so you'll get the best possible position on Google without ongoing costs
If the web is your main source of business, it might make sense to invest in online advertising. Pay-per-click campaigns put you at the top of the search engine rankings guaranteeing increased visitors to your site.
We track visitors to your site with Google Analytics, so you can see everything you need to know about how they experienced it. This information is vital for marketing and updating your site to better suit your customers' needs.
Natural search
When someone searches the web for you, the search engine compares their search words with your site to see how relevant it is. This is called Natural Search.
Before building your site, we'll discuss what sort of words and phrases customers might use to find you. We'll then build these in to the fabric of your site so that search engines will give you the best possible natural search ranking.
Link equity
How high you appear on Google depends on you 'link equity'.
This simply means how many other websites have links to yours and how relevant they are to your business.
Google assumes that if lots of relevant sites have links to you, you must be good!
Don't bother with companies that promise to submit you to 500 major search engines - it doesn't work. We'll give you solid, reliable advice on how to improve your link equity.
Pay-per-click campaigns
If you need to get listed on search engines fast, or you're running a targeted marketing campaign, pay-per-click can help.
We set up a campaign that automatically lists you on page one of the results for your chosen keywords.
If someone clicks through to your site, you pay a small charge to the search engine. You can specify the maximum you're prepared to spend for each click, or each day, so you can stay on top of your budget.
Google analytics
An easy to use graphical interface shows you at a glance exactly who has been visiting your site, where they came from and how they found you.
- Keyword and Campaign Comparison
- AdWords Integration
- Trend and Date Slider
- E-Commerce Tracking
- Email reports
- Geo-Targeting
- Take a tour...
This provides invaluable information to help you understand your audience, improve your search engine ranking and plan your marketing.